AutoGen — sixteen years of a biotech brand, end to end

AutoGen builds automated instruments, consumable kits, and sample-storage products for DNA and RNA extraction. They needed a partner who could learn the science once and then keep up — website, product launches, trade shows, technical content — without a re-brief every time.

We refreshed the brand, built and still maintain autogen.com, produced the FlexStar+ instrument explainer, designed booths and collateral for the trade-show circuit, and run their paid search and technical content. When AutoGen became the North American distributor for a new 2D-tube product line in 2025, there was no discovery phase — the brief arrived and the site shipped.