Independent creative & marketing · Portsmouth, NH · Est. 2004

This is MADLAB.

Full service, agency-quality work for the price of a freelancer. Branding, websites, video, print, and photography — from one senior person who does the work, not a department that manages it.
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A few of the people we've worked with
AutoGen
Bertucci's
Mount Snow
Embrace Home Loans
Green Mattress
G2 Capital
Destination Salem
Vue Robotics
01 — Work

Work we're proud of.

Branding, websites, video, print, and photography — usually more than one at a time. Here are a few favorites.
All work →
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AutoGen, Inc.

Brand refresh, autogen.com, the FlexStar+ explainer video, trade-show booths, and ongoing website management for a DNA and RNA extraction company — since 2010.
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Pint Cove Provisions

Typemark, brand system, product photography, a menu-board prep video, and a website for a Portsmouth provisions shop — all built to open on the same day.
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1900' Burger

We named it, designed the mark, built the menu boards, and dressed the room — a complete restaurant identity from concept to opening night.
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Green Mattress Recycling

Box-truck wrap design and a silent trade-show looper for a mattress recycler — big, physical, and readable from across the hall.
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Vue Robotics

An explainer video that makes a robotics product make sense in ninety seconds, plus the booth it played in and the website it pointed to.
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Mount Snow

A series of digital and static billboards — snowmaking, grooming, Carinthia, bluebird days — plus the digital display ads that ran alongside them.
02 — Services

One shop. The whole job.

Most agencies hand you off between departments. Here, the person you talk to is the person doing the work.
All services →

Branding & Logo Design

Names, marks, and the systems that make them hold up on a truck, a menu, and a favicon.
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Websites

Search-optimized WordPress, Squarespace, and Shopify sites that load fast and actually convert.
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Video & Animation

Brand films, explainers, TV spots, and holiday animations. We shoot it or run the production.
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Print & Out-of-Home

Billboards, trade-show booths, menus, truck wraps, signage. The stuff people touch.
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Photography

Headshots, product, space, and lifestyle. Packaged to your budget.
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Website Management

An on-call web staffer, by the month: updates, security, speed, SEO.
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03 — Why us

Agency work. Independent rates. No hand-offs.

Since 2004.

Twenty-two years of shipping work for restaurants, biotech, banks, ski mountains, and one very good burger.

Senior on every job.

No account managers, no juniors learning on your dime. You work directly with the person making the thing.

Built to be found.

Every site we ship is structured for Google and for AI search — schema, speed, and clean content, standard.

Sound good?

Tell us what you're working on. First consultation is free.
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“Dan is a reliable and highly knowledgeable partner to our team. We've counted on him for years to handle our website management and various collateral projects.”
Melissa M. · CMO, AutoGen

Let's do this.

Tell us what you're working on. First consultation is free, and we'll get right back to you.
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