Mount Snow — billboard campaign for a Vermont ski resort

A series of digital and static billboards — snowmaking, grooming, Carinthia, bluebird days — plus the digital display ads that ran alongside them.

Marketing

Print & Out-of-Home

The brief

A ski resort with a lot to say — snowmaking, grooming, a terrain park, the occasional perfect day — and a few seconds of driver attention to say it in.

What we did

One message per board, one image, and type you can read at 65 mph. We built the series so each board stood alone and the set added up, then adapted the campaign to digital display.

Deliverables

Out-of-home billboard series
Digital billboard creative
Display ad campaign